Reports & Analytics
The Numbers Behind a Thriving Gym
GymApp turns your membership, billing, and attendance data into clear reports that show you what's working, what's at risk, and where your next growth opportunity lies.
Analytics Built for Gym Owners, Not Data Scientists
No complex setup, no custom queries. GymApp's reports update in real time and present the metrics that matter most to a fitness business owner — revenue, retention, and room utilisation.
Revenue Analytics
Track MRR, total revenue, new subscription revenue, and churn impact over time. Understand exactly where your income comes from and where it's going.
- Monthly recurring revenue (MRR) tracking
- Revenue breakdown by plan type
- New vs. renewal revenue split
- Churn impact on MRR over time
Attendance Tracking
See total visits, peak hours, busiest days, and per-member visit frequency. Use the data to optimise staffing levels and opening hours.
- Daily, weekly, and monthly visit totals
- Peak hour heatmap by day of week
- Per-member visit frequency distribution
- Location comparison for multi-site gyms
Retention Cohorts
Understand how well you're retaining members by cohort — the members who joined in January vs. those who joined in March — and identify the drop-off points that need attention.
- Monthly cohort retention curves
- Drop-off point identification
- Cohort comparison across months
- At-risk member early warning indicators
Class Analytics
Identify your most popular classes, your lowest-attended sessions, and which trainers drive the highest booking rates — then schedule accordingly.
- Occupancy rate per class type
- No-show and cancellation rates
- Trainer performance by bookings filled
- Class revenue attribution
Data-Driven Decisions
The best gym owners make decisions based on data, not gut feel. GymApp surfaces the insights that tell you when to add a class, when to run a promotion, and when a member cohort needs intervention.
Executive Dashboard
A single-screen summary of your gym's health: active members, MRR, visits this month, churn rate, and class occupancy — updated in real time, visible the moment you log in.
Member Lifetime Value
See the average revenue per member across their full membership lifetime, broken down by plan type and acquisition source — so you know which members are worth acquiring and retaining.
Churn Prediction Signals
GymApp flags members showing early churn signals — reduced visit frequency, skipped renewals, unused bookings — giving you time to intervene before they cancel.
Custom Date Range Reporting
Compare any two time periods side by side: this month vs. last month, this quarter vs. the same quarter last year. Export any report to CSV for deeper analysis in your own tools.
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